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BizReport : Research : January 31, 2007


Tribune Interactive, Topix partner for social features

Rack up another partnership between a newspaper publisher and Web 2.0 companies. According to reports, Tribune Interactive will partner with Topix.net for online general classifieds and with vMix for social media functions.

by Kristina Knight

"We are really excited about it," said Mike Markson, vice president of business development at Topix about the new technology and the opportunity to expand it out to other partners (via Editor & Publisher). "We are psyched to get it up and running."

According to Editor & Publisher, Topix.net will host free online classifieds for Tribune's Baltimore Sun and eleven other papers. Meanwhile, vMix will help the publishing company harness user generated blogs, pictures and video for the LA Times, Chicago Tribune and New York's Newsday.

The Topix community is partially funded by publishers Gannett, McClatchy and Tribune, who hope to combat the hugely popular Craigslist.org by offering free general merchandise ads. The partnership will not provide job listings for the Tribune websites, and both companies will share revenue from the project.

As ad revenues continue for fall for traditional newspaper publishers, more of them are turning to the web to help boost profits. Those moves have netted success so far. According to Nielsen//Netrating's AdRelevance report, more than 10% of visits to newspaper sites are to read blogs and other online content.






Tags: newspaper advertising, newspaper revenue








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  • Anonymous

    Topix is my road to the trib on my webtv.





http://www.bizreport.com/2007/01/tribune_interactive_topix_partner_for_social_features.html

 

 

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