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BizReport : Social Marketing : January 12, 2007


Study Suggests Social Media Revolution

The results of a study into the adoption of social media have been released by Massachusetts University.

by Helen Leggatt

The results prove that social media is coming to the business world at a faster rate than many anticipated. It was undertaken “to see if there was a difference in the knowledge and usage of social media in companies selected by growth rate rather than revenue.”

Respondents were from Inc. Magazine’s Inc. 500, a list of the U.S’s fastest-growing private companies. The report surveyed marketer’s familiarity with six prominent social media (message boards, blogging, podcasting, online video, social networking, wikis), and the importance they placed on its inclusion in their marketing strategy, along with which they were currently using.

Of the 121 Inc. 500 respondents, 66 percent felt that social media was “somewhat important” or “very important”.

Social networking was one of the most recognized of the six choices of social media at 42 percent, followed by message boards with 38 percent. Despite that, message boards were being used the most, 33 percent, and not social networking which was being used by just 27 percent. The difference in usage may correspond to a relative lack of knowledge of implementation of social media, whereas message boards are now becoming the norm.

In the past few years, many social media sites have become huge hits with users. Flickr is a premier photo sharing site and del.icio.us has become a major hub for sharing website recommendations. Both Google and Yahoo have purchased social networking sites and many more companies, such as Disney.com and Time Magazine, have revamped their websites to include social networking capabilities.

“The hype is real,” states the executive summary. “The social media revolution is coming to the business world.”

Tags: social media










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  • Now Social media marketing services is a part of promote business on social media network. Social media marketing services is used for branding the business by Internet Marketing Company. On social site you can talk, share the views, ideas, photos and consult about business and services related problem online. Here you can make community related to business services and brand name. You can find a good business contacts and become a part of community. Social Media is a place of communication and act like as news paper or a radio. Social media marketing services is to create platform for consumers to know about online goods and services through blogs, forums, video Search engines and others.

  • "...many social media sites have become huge hits with users. Flickr is a premier photo sharing site and del.icio.us has become a major hub for sharing website recommendations. Both Google and Yahoo have purchased social networking sites..."

    A issue dogging social media is the fragmentation of sites. In my opinion, a consolidation of the space is round the corner. Further, none of the existing sites offer "media-type mashup" - a mixing of media in user / owner-defined ways.

    Disclosure: I am a co-founder of Cylive - a social media pubishing and content management platform.




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