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BizReport : Blogs & Content archives : January 08, 2007

Study: Most Teen Girls Are On Social Network Sites

Teens are rushing to social networking sites, according to a new study. Especially teenage girls.

by Kristina Knight

According the Pew Internet and American Life Project, 70% of older teenage girls (age 15-17) have created and use a social networking profile. Of boys the same age, only 54% have used a social network and 57% have created a profile. Younger teens are also turning to social networking. About 44% of girls and 46% of boys 12-14 have created an online profile.

Among the interesting findings are that 66% of teens keep their profiles private, meaning they limit access to their information. About 48% of teens visit social networking sites each day and 91% say they use social networking sites to stay in touch with friends they see often. 82% of teens say they use networking sites to stay in touch with friends they rarely see.

The study also found that teens who are online at home are more likely (58%) to use platforms like MySpace and Facebook than teens who are only online at school (42%).

MySpace is by far the favorite hub for teen networkers. 85% of teen users are on MySpace, compared with 7% using Facebook and 1% with a primary profile on Xanga.

Tags: Facebook, MySpace, social marketing, social networks

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