Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : January 09, 2007
Social Networks the Cure for Magazines?
In their quest for new readers more magazines and newspapers are turning to social networking standbys. Blogs, RSS feed and more are popping up on magazine and newspaper websites, and some publishers are buying entire social networks in the hopes of boosting readership and revenue.
One such buy is from Hearst Magazines, the publisher has purchased social network eCRUSH.com for an undisclosed sum. The social site allows members to send email "crushes" to non-members. The non-members must register with eCRUSH to learn who their admirers are. Along with eCRUSH Hearst gets eSPIN, an online version of the spin-the-bottle game and HighSchoolStyleBoard, a photo-rating site.
The purchase is the result of the high demand for targeted teenage advertising inventory, according to one executive. Many of Hearst’s titles, including Seventeen, CosmoGIRL and Teen will begin including social networking capabilities like interactive content, photos, video, and podcasts this year. They will also launch MyPromShopper.com, which boasts content from the magazines.
Time Magazine is also offering social capabilities to its online readers. Their website revamp now includes blogs, RSS feeds and aggregated stories. The new site offers sponsorship packages and advertising available to podcasts and RSS feeds.
Since NewsCorp’s buyout of MySpace in 2005, traditional media sources have been hungry for social media outlets.
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
Can't say this is surprising, but it;s about time. Magazines really do have a community that reads them, and is often passionate about them. Just think about Martha Stewart -- if she had more community elements on her website, or purchased one like Bakespace, it would fit right into the brand and provide a great new way to promote the brand and learn from customers.
Posted by: CarlenLea on February 7, 2007 18:59