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BizReport : Social Marketing : January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers?

by Kristina Knight

Social mobile networkers are people who upload content from their phones to a social networking platform. According to a study from Telephia, 32% of social mobile networkers upload content captured on phones to MySpace via mobile or PC devices. Facebook lags behind MySpace with only 13% of users uploading to their platform. Windows Live Spaces is at number three with 11%.

As user generated content becomes more popular with advertisers and consumers around the world, this small segment of the population will become more important. Social mobile networkers could be the key to viral marketing campaigns for large and small brands alike.

For the U.S., social mobile networkers are the younger demographic. 69% are between 15-17 years of age. They are using the platform to share videos, pictures and personal information.

In the U.K., MySpace (21%), Windows Live Spaces (18%), YouTube (9%) and Bebo (9%) are the most popular social mobile platforms. Many of these networkers (9%) are also in the younger demographic of 15-17 year olds. Among the 9% of teens participating in the social-mobile phenomenon, 40% prefer Bebo over the other platforms.

Tags: social marketing, social network advertising, social networks

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