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BizReport : Advertising archives : January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels.

by Helen Leggatt

The results show that while the numbers of affiliates are dropping, high conversion rates are increasing.

Perhaps an indication of the quality of affiliates or even the increased presence of affiliate advertising on blogs, the number of affiliate marketing managers seeing conversion rates above 5 percent has risen 6 percent to 15 percent during 2006. The average conversion rate was around 1.6 – 2 percent.

The increase does not appear to be due to a rise in affiliates. Affiliate marketing managers are maintaining smaller numbers of affiliates than before with a 5 percent drop in those with 10,000 or more. Those with smaller numbers of affiliates were the only groupings to rise, with a 13 percent rise in those operating with 500 or less.

The report, which includes 33 links to affiliate marketing message boards, blogs, and newsletters, can be obtained via AffStat’s website.

Tags: affiliate marketing, conversion rates

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  • Can affiliates trust networks/affiliate programs

    Last august my nephew asked me to find out vacancies for a well known French hotel chain - an Accor Hotel in Madrid.

    This was done on my computer using the correct link and when he saw the price he asked me to reserve it for him, his wife and two children as it was better than he got when booking through his company

    The network (Tradedoubler) never tracked the sale and to date we have not received any commission even though the company have said that the deep link was correctly constructed.

    As the booking was paid by credit card and I gave them the time and date of the reservation they could have reconciled their error, or was it fraud?

    How many other sales have not been recorded for both myself and other affiliates?

    John Nichols



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