Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : January 04, 2007
MIVA Gets Google, Yahoo Gets Dropped
A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC).
MIVA will begin using Google ads on websites and platforms that are managed by MIVA Direct. MIVA Direct produces white-label toolbar and online search protocols. The deal is set to begin within the next month and will last two years with “broad termination rights” according to the SEC paperwork.
MIVA’s deal with Yahoo Search Marketing is scheduled to end January 27, 2007. That deal dates to April 2001.
Google’s network is larger, with better capabilities for growth according to Greg Sterling, principle of Sterling Marketing Intelligence. He said (via MediaPost), "They (Google) have many many more advertisers, and they have more coverage. Yahoo's network isn't as extensive, and it becomes more challenging to grow."
This is the second loss for Yahoo within the past five months. In September 2006, Yahoo lost a deal to supply text ads for ESPN.com to competitor Quigo.
Tags: Google, MIVA, search engines, search marketing, Yahoo
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.