Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : January 24, 2007
MasterCard Launches Brit Awards '07 Viral Campaign
Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London.
Developed by big:interactive, the simple yet challenging game, called PicQuiz, which was seeded into 4,000 online communities with subtle off-line PR activities in magazines, asks players to guess the name of a band or musical duo from sketches shown on the site.
According to big:interactive’s website their objective was to develop a “… short shelf life viral marketing campaign that would generate awareness of MasterCard's sponsorship of the 25th BRIT Awards”.
The viral marketing campaign was distributed by viral, buzz and word-of-mouth marketing agency DMC who was, according to their press release, tasked with kick-starting a buzz about the quiz “with the aim to engage entertainment-hungry music lovers in online participation with the brand”.
“The online buzz marketing will help MasterCard generate awareness of its BRIT Awards sponsorship, adding the benefits of consumer-driven, peer-to-peer endorsement to its wider marketing initiative,” explains their website.
Tags: online marketing, PR, viral campaign, viral marketing, word-of-mouth
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.