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BizReport : Ecommerce : January 29, 2007


Google, UK's most visited

If there’s an internet ranking to be done, Google is sure to be near the top. comScore’s World Metrix findings for the top U.K. Internet properties is no different.

by Helen Leggatt

comScore's list of December Top 20 Online Properties by U.K. unique visitors (aged 15+) puts Google first with 25,751,000, marginally ahead of Microsoft sites by a mere 30,000 visitors.

"Google and Microsoft continue to be locked in a battle for top of the table - in a virtual tie over the past three months," said Bob Ivins, managing director of comScore Europe. "Online retailers benefited from increased browsing and buying as consumers went online to do more of their holiday shopping than ever before. Online retailers like Dixons and Home Retail Group (Argus) posted the strongest gains among top U.K. sites."

In fact, the top three gaining sites in the survey were all retailers – Dell, Game.co.uk and Dixons Store Group. Dell’s huge 52 percent gain on November 2006 is partly due to traffic generated by entertainthenation.com, it’s user-generated video contest site.

Here is the number of unique visitors on the top 20 online properties in U.K. in December 2006 (by thousands)

Google Sites - 25,751
Microsoft Sites - 25,721
eBay - 20,921
Yahoo! Sites - 20,171
BBC sites - 16,665
Amazon Sites - 14,481
Time Warner Network - 13,878
Ask Network - 12,116
Fox Interactive Media - 10,434
Home Retail Group (formerly GUS) - 9,883
British Sky Broadcasting (BSkyB) - 9,459
Apple Computer, Inc. - 9,370
Wikipedia Sites - 9,007
CNET Networks - 7,978
Tesco Stores - 7,327
Dixons Stores Group - 7,250
DMGT - 6,850
France Telecom - 6,699
Virgin Group - 6,336
NTL - 6,260

Tags: comScore, eBay, Google, survey, UK










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  • brent

    was just reading your report regarding Google, UK's most visited and what interested the most was

    In fact, the top three gaining sites in the survey were all retailers – Dell, Game.co.uk and Dixons Store Group. Dell’s huge 52 percent gain on November 2006 is partly due to traffic generated by entertainthenation.com, it’s user-generated video contest site.

    this particular competition has been dominated by the fact that many enties were able to vote many times on their own entries and also exessively on other entries, by being able to change their ip address or similar method. dell computers are aware of this happening but took little steps to rectify it , so in fact encourage it to happen thus also inflating their rating results via comScore’s World Metrix . I have email correspondence with dell of admitting this happening. obviously high success results gives investors a unfair veiw of the confidence of dell. Also it is worrying that dell promotes cheats as one of the entries that i notified dell of cheating ended up winning the monthly prize. Dell after a period of time failed to reply to my emails as it was clear i was not going to drop this issue.

    please let me know if you want to be forwarded email communications with dell.



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