Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Blogs & Content : January 05, 2007
Google Passes Technorati in Search Traffic
Google is on the move again. The companies blog search engine is finally paying off. According to a new report, the Google blog search function has surpassed Technorati’s blog search in traffic.
Technorati has been the historical favorite because of new tools for bloggers like blog readers and the ability to track the popularity of specific blogs by links and ranking blogs according to blogger likes and dislikes.
Google added a link to its new blog search function in October on the Google News front page. That is linked to the surge in traffic the blog search has seen. According to Hitwise (via eMarketer), Google has seen a surge of about 60% from the Google News site since the link went live.
Meanwhile Technorati has had to deal with customer complaints and flagging enthusiasm over delays in new tools for blog rankings and other problems.
Tags: blogs, Google, Google Blog Search, Google News, Technorati
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.