Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Law & Regulation : January 05, 2007
Europe Cracks Down on Scammers
The European Union is to bring in new measures to combat email scams.
The aim of the EU's Consumer Protection Co-operation regulation (CPC), is to link-up various national consumer and trade authorities across Europe and enable them to take action against individuals and companies who seek to dupe consumers.
The Office of Fair Trading (OFT) has been appointed the UK's authority. "We believe that CPC will improve the effectiveness and enforcement of consumer legislation across Europe," said John Fingleton, the OFT’s Chief Executive. "We particularly welcome the fact that member states will now find it easier to request action overseas on behalf of consumers. This is all the more important as a great many consumers make cross-border purchases over the internet, or buy goods when travelling abroad."
Scams that will be tackled by the new CPC regulations include:
• Email scams and illegal prize draws
• Misleading advertising and pressure selling
• Phone scams based in other EU countries
• Timeshare and holiday club rogue traders
Consumer minister Ian McCartney said (via Zdnet): "Joined-up enforcement across the EU will help to stamp out scams and leave the sharks with nowhere to hide."
Tags: Europe, regulations, scams
Subscribe to BizReport
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.