Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : January 26, 2007
Ad revenue up 20% for MSN
Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005.
According to Nielsen//Netratings AdRelevance report, email sites accounted for nearly half of all display ads in November 2006 and 51% of display ads in October. Yahoo email platform users saw the most display ads (36.4%), while MSN's Hotmail ranked second with 6.4% of display ads.
The news isn't all good. According to Chris Liddell, Microsoft CFO (via MediaPost), MSN's search share dropped. "We lost market share during the quarter--we're clearly not happy with that...(but) we continue to take a long-term view on this business."
Data from comScore indicates that MSN accounted for only about 10% of searches in December 2006. That is down 3% from the beginning of 2006. Meanwhile, giants Google and Yahoo continued to dominate search. Google accounted for roughly 47% of searches and Yahoo accounted for 28%.
As a whole, Microsoft lost about $155 million in Q4, 2006. During the same period in 2005 the company posted a gain of about $58 million. However, with the upgrade to Windows Live, MSN is hoping to rebound in the coming year.
Tags: Google, MSN, online display advertising, search marketing, Yahoo
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.