Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : January 05, 2007
A Kodak Moment On YouTube
An internal video presentation, created by Kodak for a digital conference, has found its way on to YouTube.
Whether or not it was leaked or if it ended up there by design, the Kodak video is a big hit online. Many viewers thought, it should be aired on television. It features a speech being given by a suited, gray-haired man which begins sedately and ends with a frenzied presenter walking off the stage.
With viral marketing fast becoming another marketing tool in the online toolbox the online audience is becoming more and more suspicious of “leaked” videos, although a short length and entertaining script still goes down well with the masses.
One of the Kodak video viewers commented on YouTube “This was the funniest thing I've seen in a long time. Great marketing, whether it was 'internal video' or 'viral video' - either way it was brilliant. They should cut it down a little in length and make it a Superbowl commercial.”
The spotlight can’t come soon enough for Kodak. Canon and Sony are steaming ahead in the digital camera sales arena, while Kodak are lounging in third place, ending the fourth quarter of 2006 7% down on 2005.
"We've always executed emotionally. But that can mean not only making you cry, but make you laugh or take pause," said Betty Noonan, Kodak Director and VP-brand management (via AdAge). "We're doing a lot more exploring in the digital-media world, a lot of testing. You can expect a lot more from us."
Maybe Kodak will reveal yet more about their digital marketing as well as their digital cameras at next weeks International Consumer Electronics Show.
Tags: Kodak, video advertising, viral campaign, viral marketing, YouTube
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.