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BizReport : January 31, 2007 Archive

January 31, 2007 Archive

Research | January 31, 2007

European job seekers hit web in Q4

New year, new job? That could be the thinking behind in the increase in traffic to job related websites. Career related websites saw an increase in traffic in Q4, 2006, according to new research from comScore World Metrix. Job training, career resource and job listings sites saw an increase of about 7%. >>

Research | January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>

Research | January 31, 2007

Tribune Interactive, Topix partner for social features

Rack up another partnership between a newspaper publisher and Web 2.0 companies. According to reports, Tribune Interactive will partner with for online general classifieds and with vMix for social media functions. >>

Advertising | January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities. >>

Advertising | January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>

Social Marketing | January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising? >>