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BizReport : January 26, 2007 Archive
January 26, 2007 Archive
Advertising | January 26, 2007
The new ad-serving platform, Vindico, offers more control to advertisers
Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>
Research | January 26, 2007
Ad revenue up 20% for MSN
Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005. >>
Blogs & Content | January 26, 2007
AP syndicates content to Wii
Starting this weekend, Nintendo Wii owners will have something new to do, while they play games: read. The Associated Press has syndicated news feeds to the broadband-enabled console. >>
Viral Marketing | January 26, 2007
"Rocky Balboa" viral marketing campaign creates an email buzz
IncrediMail, designers of email software, is collaborating with MGM to create an online buzz for the release of the new Rocky movie. >>
Blogs & Content | January 26, 2007
Forrester´s new study investigates risks and ROI of blogging
The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
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