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BizReport : January 16, 2007 Archive

January 16, 2007 Archive

Advertising | January 16, 2007

In-Game Ad Platform Upgraded to Flash

Hoping to appeal to a wider base of online gamers, IGA Worldwide is upgrading their in-game ad platform to support flash-based games. The upgraded platform also offers better targeting and tracking controls. >>

Search Marketing | January 16, 2007

Google Expands Share to 47%

The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion. >>

Research | January 16, 2007

IT Spend to Hit $1.5 Trillion

Don't look for information technology spending to slow down any time soon. According to new research from IDC, the IT spend will jump to $1.5 trillion over the next four years. >>

Law & Regulation | January 16, 2007

Pay Up or Pop-Up Says

Various Digital Enterprises Inc. websites have been told to revise their pop-up activity in line with Washington’s Computer Spyware Act. >>

Blogs & Content | January 16, 2007

Quest for Cash from User Generated Content

Can money be made via user-generated video content websites? >>

Email Marketing | January 16, 2007

Email Templates May Need Revising

New web-based email clients, such as Yahoo Mail Beta and Microsoft’s Window Live Mail Beta, may require marketers to rethink the design of their email templates. >>