BizReport : January 15, 2007 Archive

January 15, 2007 Archive

Advertising | January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory. >>

Email Marketing | January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Search Marketing | January 15, 2007

“Gatineau” to Provide Analytics for MSN

Hoping to cut Google’s giant status a little, Microsoft is testing analytics software for keyword advertisers. The “Gatineau” platform is based on technology from DeepMetrixCorporation in Canada. >>

Social Marketing | January 15, 2007

BBC Tunes In To Social Networking

The BBC tunes in to their online audience using social networking channels. >>

Trends & Ideas | January 15, 2007

Online Video Ad Spend to Treble

Spending on video advertising could be set to triple in 2007, and the search is on for the best ways to integrate ads in to this popular media. >>

E-commerce | January 15, 2007

Rich Pickings With Rich Media?

Scene7 survey reveals 2007 will see big rich media enhancements for online and multi-channel retailers. >>