Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : January 09, 2007
13.4% Growth Expected for Online Ad Spend
New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline.
According to the report, advertising in general is expected to grow to about $153.7 billion (a 2.6% increase) in 2007. It is the smallest advertising increase since 2001. The smaller increase is due to the lack of Olympics events and federal elections which usually boost ad revenue in Q3, according to the study.
Steven Fredericks, President and Chief Executive Officer, TNS Media Intelligence said in a statement, “More significant, we expect share of total ad spending will continue to shift away from the Top 100 marketers, as media fragmentation enables more brands with smaller media budgets to participate in the market, while concurrently helping dampen media price inflation.”
However, online display ads are expected to continue double-digit growth in 2007. According to the report, the online ad spend should grow about 13% over 2006 numbers.
Also expected to see growth is syndicated television (6.6% growth), outdoor advertising (5.7% growth), consumer and Sunday magazines (5.5%) and Spanish language media (5.4%). Newspaper advertising is expected to decline about 1% and spot television is expected to decline just over 2%.
Subscribe to BizReport
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
Without doubt, online advertising continues to grow at a breakneck pace with the simple differentiation of superior tracking and, ultimately, improved ROI. In the online ad network business (I work at ContextWeb), we're seeing a steady increase of the brand dollars coming online. The impressive reach along with technology, such as contextual, that provides relevant (and brand safe) adjacency seems to be catching on with marketers.
Posted by: John on January 10, 2007 22:04
I expect more and more companies to understand not only the importance of a strategic online marketing campaign, but also combining it with their traditional advertising initiatives. With an integrated strategy that leverages the strengths of each, businesses are better equipped to test and track each campaign while re-inforcing their brand and sales message across all mediums.
Posted by: Sean Corso on February 7, 2007 16:00