BizReport : January 10, 2007 Archive

January 10, 2007 Archive

Mobile Marketing | January 10, 2007

iPhone Bundles Maps, Apps

The Apple iPhone has been released and with bundles of Google maps and Yahoo applications many say it will change the face of mobile marketing. But can one little phone really change the world? >>

Search Marketing | January 10, 2007

Web Savvy Seniors Get Cranky

Baby boomers and seniors can now use a new search engine that returns suitable site suggestions. >>

Email Marketing | January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>

Mobile Marketing | January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Email Marketing | January 10, 2007

Spam Rates Take 30% Dive

Spam levels have been growing steadily over the years, but January 2007 has so far seen a big drop, back to a level commensurate with that of the first half of 2006. >>

Advertising | January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music. >>