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BizReport : January 9, 2007 Archive

January 9, 2007 Archive

Mobile Marketing | January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Research | January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Social Marketing | January 09, 2007

Social Networks the Cure for Magazines?

In their quest for new readers more magazines and newspapers are turning to social networking standbys. Blogs, RSS feed and more are popping up on magazine and newspaper websites, and some publishers are buying entire social networks in the hopes of boosting readership and revenue. >>

Internet | January 09, 2007

Yahoo MyBlogLog Purchase Confirmed

After the rumors last November, it’s now official, Yahoo owns MyBlogLog. >>

Social Marketing | January 09, 2007

Conde Nast Uses MySpace to Target Brides

Armed with statistics that show around 9 million women in the 21-34 age group are using MySpace, Conde Nast (CN) has set up its own page on the social networking site. >>

Research | January 09, 2007

Phishers Get Flash

As online phishing detection evolves, so do the phishers. >>