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BizReport : Research archives : December 21, 2006

Study: Yahoo Garners Most Page Views of 2006

Yahoo is the most trafficked website of the year, according to new data from Nielsen//Netratings. With more than 354 billion page views through November 2006, Yahoo blew away competitor Google which placed third.

by Kristina Knight

Social network hub MySpace was the second most popular website of the year with more than 250 billion page views. Meanwhile, search giant Google ranked third with 147 billion page views, according to the report. The findings were released as part of Nielsen//Netratings most popular media of the year report.

Some other most populars ranked include a look at television, books, movies and cellular ringtones. The most downloaded music includes Daniel Powter’s “Bad Day” (1.89 million downloads), Gnarls Barkely’s “Crazy” (1.52 million downloads) and Sean Paul’s “Temperature” (1.46 million downloads).

Who are the biggest online spenders? According to Nielsen’s AdRelevance report, GUS Plc ran away with the display advertising category. GUS Plc spent more than $659 million on online display ads through November. Until the company split in October, GUS was responsible for both Argos Retail Group and credit reporter Experian, which likely explains their high placement. Vonage was the second highest spender, putting $294 million into online ads. Online video renter Netflix ranked third, spending more than $242 million online.

Tags: online advertising, online spending, Yahoo

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