Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : December 06, 2006
My-Wireless-Space?
NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers.
MySpace, currently viewable online and via Helio services, will soon become available over the Cingular Wireless Network. The move makes perfect sense considering MySpace’s largely young base, which is increasingly comfortable accessing the Internet through their wireless phones.
While advertising hasn’t been maximized on the networking site, the push to make MySpace available to wireless users could increase the revenue stream. By providing click codes, mobile-user discounts and other incentives to the incoming stream of messages, ads and information to phones, marketers could boost sales of music, movies and product sales.
MySpace has lagged behind other online providers like Google and Yahoo in advertising revenue, but this change could help the networking site gain ground on the search giants. Google is expected to pull in $7.2 billion in advertising revenue in 2006, while MySpace is expected to bring in only about $500 million.
Tags: Google, MySpace, social marketing, social networking, Yahoo
Subscribe to BizReport
Latest Headlines
- DMA: Catalogs are still solid publications
- Tight budgets push Americans online for travel information
- Broadband video: It's all about content
- U.S. business-to-business marketers boosting overseas budgets
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.