BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research : December 18, 2006

More Shoppers, Larger Bills Drive Online Sales

Online retail revenue is up this holiday season, driven by both more shoppers and more money spent per buyer. According to one study, more than $12.42 billion has been spent online this season.

by Kristina Knight

comScore studied retail data from November 1, 2006 through December 3, 2006 and found that the 25% gain in spending is split between 17% more shoppers and 7% higher spending.

Computer hardware has the largest spending at $292, followed by consumers electronics at $152 and video game consoles/accessories at $141. Jewelry and watches came in third with $128 and event tickets rounded out the top five with $123 in revenue. These are also some of the fastest growing offline shopping areas.

“Clearly, comScore’s data are confirming that more and more consumers are becoming comfortable buying online,” said Gian Fulgoni, chairman of comScore Networks in a prepared statement. “But, an accentuating factor is that online spending per buyer is also increasing – as a result of more buying transactions and an increase in higher-ticket purchases.”

In a related study, researchers found that the peak hours for online shopping are also work hours. During the week of December 3-December 9, most online money was spent at 1pm Pacific (4pm Eastern) in the U.S.

Tags: e-commerce, online revenue, online shopping

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2006/12/more_shoppers_larger_bills_drive_online_sales.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.