Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : December 01, 2006
Mobile Ad Budgets Increase
Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing.
According to AdAge, marketers like P&G – which won the Mobile Marketing Association’s first Overall Excellence Award – and Microsoft are setting aside more cash for the mobile market in 2007. Procter & Gamble has developed and Ad Lab in which executives for several brands are taught mobile video, text messaging and other mobile marketing basics.
With the addition to new behavioral targeting platforms for mobile marketers and the fact that research shows mobile users are not opposed to simple, non-invasive ad messages on their phones, the mobile market is expected to expand rapidly. However, some privacy advocates are not happy with the new targeting platforms. They would like to see increased adherence to maintaining private, personal information.
Mobile marketers are already asking for better measuring metrix. They also want to be able to buy advertising “across the board”, the ability to purchase ads from different mobile providers and carriers at the same time could help the market increase even faster than its current rates.
A new JupiterResearch study says 22% of companies advertising online are also participating in mobile marketing. The research predicts the mobile ad spend will jump from $1.4 billion in 2006 to $2.9 billion in 2011.
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.