Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : December 28, 2006
Microsoft To Target Using User Information
Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property.
The ads will be available for the MSN.com news pages and other Microsoft properties, and according to Reuters the company has already begun harvesting information from Hotmail users by monitoring their search preferences.
For marketers, the move could allow for better targeting of ads because they will potentially know which ads will interest specific users. By allowing fewer intrusive or untargeted ads to users, marketers can potentially make more online revenue.
However, some privacy pundits may not like the idea of Microsoft using user information “against” the users themselves.
Microsoft trails Google and Yahoo for search performance, they have been steadily in the third slot throughout 2006. In November, Google held steady with 49.5% of all searches, Yahoo rose to 24% and Microsoft’s Windows LiveSearch dropped to only 8.2% of all searches. Microsoft was the only property to drop is search rankings. AOL’s search function and Ask.com, which currently trail Microsoft, did grow their November search numbers.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.