Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : December 08, 2006
In-Game Ad Network Launched
Its official: the world’s first in-game advertising network has launched. Set up to catch gamers while they are playing with targeted ads; the network could change how advertisers operate.
MochiMedia developed the network, called MochiAds. It gives online marketers access to a global community of independent game makers, specifically those who aren’t connected with gaming leader Electronic Arts (EA). The network will insert ads directly into free online games for the advertisers.
"It's like [Google] AdSense," noted Mike Geiger, director of interactive production, Goodby, Silverstein & Partners (via MarketingVOX). Goodby has MochiAds planned for several 2007 media campaigns. One reason, he explained, is that [the network] offers advertisers an "exclusive, non-intrusive" environment where online players must watch the ad while they wait for the game to load. With an estimated 150 million gamers worldwide, that is a very large, captive audience.
And most gamers won’t mind.
A recent study from comScore indicated that 37% of heavy gamers and 27% of moderate gamers agree that in-game ads add to the realism of the games. Online gaming is expected to jump in the coming years. Revenue from online gaming is expected to hit $500 million by 2008, which is more than double the revenue in 2004.
Subscribe to BizReport
Latest Headlines
- Shorten add-on product lists says HP physicist
- Internet ad growth forecasts revised down
- Online reviews usage peaks on Thanksgiving, Cyber Monday
- Greystripe launches flash ads for iPhone
- Report: 1 in 10 youths watch television online
- Discounts pushed Cyber Monday buying
- LucidMedia to expand contextual display ad network
- Britain's bankers banking on SMS marketing
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
I believe your headline is very misleading as MociMedia isn't the first in-game advertising network. IGA Worldwide and Massive Incorporated have established themselves as the global leaders and have been operating their in-game advertising networks since 2004. Both IGA and Massive do not just work with Electronic Arts, but they work with MANY independent and major publishers. You may want to fact check....
Posted by: Ralph Samson on December 12, 2006 04:52