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BizReport : Research archives : December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music.

by Kristina Knight

According to Juniper Research, a U.K. research firm, mobile entertainment will bring in $17.3 billion in 2006. They estimate that number will jump to $76.9 by 2011.


So far the United States has lagged behind other countries in quickly picking up mobile content. Only about 14% of cellphone users also download content – music, games, mobisodes – to their phones. However, the rest of the world is catching on fast. Asia-Pacific accounts for about 41% of mobile content downloads while Europe accounts for 39%. There are 2+billion mobile subscribers around the world, with more signing on every day thanks to improved handsets. Mobile music currently holds the number one spot in popularity. Ringtone downloads alone make up about 80% of mobile music downloads. Juniper, however, sees that changing. By 2011 they expect mobile games and mobile TV to usurp mobile music in the number one and two slots.

Juniper also expects mobile gambling to take off, thanks in part to legal restrictions in the United States. Juniper believes users in Asia and Europe will help grow this market.

Tags: mobile ads, mobile marketing, mobile search, mobile text messaging

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  • Dan

    Its possible the reason mobile tv is not setting the heather alight in the states is because its not big enough. Im sure if it was consuming vast quantities of energy and you got extra portions for free it would be a bestseller.



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