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BizReport : Blogs & Content archives : December 14, 2006

Free Service Allows Calls From Social Networks

Jaxtr, a start up Click-To-Call company, could change the way social networks work thanks in part to Ma Bell. Their new CTC platform allows social networkers to call one another with a click of the mouse – and without revealing their personal numbers.

by Kristina Knight

Konstantin Guericke said (via MediaPost), “What social networks and blogs are really about is helping people make new connections. What this allows you to do is bring your phone into the mix."

How does it work? Very similarly to other CTC plans. Social networkers include a calling widget on their blog or MySpace page. Other networkers can then click the link to call the person via mobile phone. Personal numbers aren’t displayed or released.

“. . .With jaxtr I get to connect with an international friend by dialing a US number! All I need to do is click on my friend’s jaxtr link or widget, and voila, I get a US number to reach them at,” said Touraj Parang, Jaxtr’s Co-Founder (via the company blog).

To date the service is free for users, though they do incur normal mobile fees. For now, Jaxtr is using advertising to pay for the site, and they get a cut from the telecom companies when networkers connect.

Tags: click-to-call, Jaxtr, social networks

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