Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : December 20, 2006
Employers Spend More To Recruit Online
Online recruiting is accounting for more employers’ budgets than traditional print recruiting, according to a new study, and that may not bode well for newspapers. Employers spent $5.9 million online and only $5.4 million in print job ads this year.
According to the report from Borrell Associates, "Our projections through 2011 do not bode well for traditional recipients of recruitment spending. Of all forms, the only ones we see growing share over the next five years are online media and recruitment agencies."
The report indicates that small and medium sized businesses will contribute the most to online job revenue, helping online job listings reach $10 billion by 2011. That is about 13% of all job spending. Newspapers are expected to account for 6.5%. Currently niche job boards and regional websites account for two-thirds of job listings.
According to the report, the deals print mediums made with online job-boards like CareerBuilder and Monster.com may hurt them. According to the report, "In the end, the newspapers that fled to Monster or HotJobs wound up doing exactly what they shouldn't: Abandoning a billion-dollar investment in their own product and building up brands they have spent years trying unsuccessfully to degrade."
Tags: online revenue
Subscribe to BizReport
Latest Headlines
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
- Russia's online audience is growing the fastest
- Online leisure travel market grows, bookings drop
- Pew identifies 4 news audience groups
- MuseWorx: Virtual OS for marketers launched
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.