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BizReport : Research : December 20, 2006


Employers Spend More To Recruit Online

Online recruiting is accounting for more employers’ budgets than traditional print recruiting, according to a new study, and that may not bode well for newspapers. Employers spent $5.9 million online and only $5.4 million in print job ads this year.

by Kristina Knight

According to the report from Borrell Associates, "Our projections through 2011 do not bode well for traditional recipients of recruitment spending. Of all forms, the only ones we see growing share over the next five years are online media and recruitment agencies."

The report indicates that small and medium sized businesses will contribute the most to online job revenue, helping online job listings reach $10 billion by 2011. That is about 13% of all job spending. Newspapers are expected to account for 6.5%. Currently niche job boards and regional websites account for two-thirds of job listings.

According to the report, the deals print mediums made with online job-boards like CareerBuilder and Monster.com may hurt them. According to the report, "In the end, the newspapers that fled to Monster or HotJobs wound up doing exactly what they shouldn't: Abandoning a billion-dollar investment in their own product and building up brands they have spent years trying unsuccessfully to degrade."






Tags: online revenue








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