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BizReport : Research archives : December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer.

by Kristina Knight

"2007 will be remembered as the year in which online sales of prerecorded video finally become a real business," said Martin Olausson of Strategy Analytics (via eMarketer). "Just like with music, online delivery of video content is now emerging as a viable and increasingly important distribution channel for content owners."

According to the research from eMarketer there will be 108 million online video watchers at the end of 2006, by 2010 157 million will be watching online.

"At this point, nearly 60% of all Internet users watch video regularly, and that share will increase to over 80% by the end of 2010," said David Hallerman, eMarketer senior analyst and the author of the new Internet Video Audience report in a prepared statement.

According to Strategy Analytics, by 2010 global revenue from online video will reach $5.9 billion – that is roughly 8% of the total home video revenue spend.

Tags: online television, online video, video-on-demand

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