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BizReport : Ecommerce : December 06, 2006


Cyber Monday Exceeds $600 Million Sales Threshold

The numbers are in and at first glance it looks like Cyber Monday was a big hit for online retailers.

by Helen Leggatt

A record breaking $608 million in online sales sees 2006’s Cyber Monday make history as “the highest single day in retail e-commerce history and the first day ever to break the $600 million threshold,” said Gian Fulgoni, chairman of comScore Networks.

Web activity was also up by 13.3 percent, according to Hitwise. The much hyped website, CyberMonday.com, had over 300,000 unique visitors looking for holiday bargains, yet Amazon.com reported no particular rise in web traffic.

The failure of websites to cope with the surge in traffic, coupled with disappointing deals, didn’t impress the buying public.

In a recent press release Foresee states that “data shows that those that abandoned their shopping carts on Cyber Monday were significantly more likely to purchase online than shoppers who abandoned carts over the holiday weekend. Also, Cyber Monday shoppers were slightly less likely to purchase offline.”

While Cyber Monday did rack up the highest online sales day in history, Black Friday saw the largest percentage rise in online spend, up 42 percent from last year. Cyber Monday only managed a 26 percent increase. Black Friday won in the unique user stakes too, managing a 13 percent increase on 2005, Cyber Monday managed 7 percent.

We may not have seen the highest online sales day of the year yet. Amazon.com's biggest day in 2005 was December 12.

Tags: Amazon, Black Friday, Cyber Monday, online sales, online shopping










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