BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research : December 06, 2006


Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate.

by Kristina Knight

According to new data from TNS Media Intelligence, the first 9 months of 2006 saw advertisers spend $7.2 billion on online advertising – specifically display ads. That is about $1 billion more than they spent during the first 9 months of 2005, and 6.6% of the total ad spend for the first 9 months of 2006.

The TNS figures don’t factor in paid search, which is growing even more rapidly than online display ads. Display ad budgets are growing at about 18%. Paid search is growing at roughly 30%.

Steven Fredericks, president and CEO of TNS Media Intelligence said (via MediaPost), “Because advertising on the Internet is cheaper than traditional media, some of the second-tier advertisers who are more concerned about every dollar in their ad budget may be spending more online."

The breakdown for spending in 2006 is television (43.5%), magazines (19.8%), newspapers (18.7%), radio (7.5%), online (6.6%), other (3.9%).

Tags: online advertising, online display advertising, paid search

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2006/12/big_brands_slower_to_convert_online.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.