Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : December 22, 2006
Ask.com Asks For More
IAC’s Ask.com is betting on new features helping them close the gap on search front-runners Google, Yahoo and MSN Windows LiveSearch in 2007.
Earlier this month, the company announced the opening of Ask City, a platform that allows users to search for specific local businesses and events. Through the platform, consumers can even make reservations. Now, Ask.com says they will pull financial services and real estate information for use with the Ask City platform.
By pulling different types of information from other IAC properties like TicketMaster and CitySearch into Ask city, IAC is hoping to create a one-stop-shop for consumers.
The company is also launching AskX, a new platform that gives Ask.com search results on a three-paned page. Powered by AJAX, the left pane is the search control panel that changes as the query is entered. The middle pane gives actual search results, along with Ask.com’s famous “binocular” feature, and the right pane previews other search results – video, blogs, images and news.
The last few months, Ask.com search features have ranked 5th for total searches, behind Google, Yahoo, Windows LiveSearch and AOL. However, Ask is showing the largest growth with 33% year over year growth in 2006.
Google, the top ranked search provider, rose 31%; Yahoo rose 29%, and Windows LiveSearch was actually down 12% in the November rankings.
Tags: Ask.com, paid search, search engines, search marketing
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
Very good info. Thanks.
Posted by: Alexandre Argrow on December 23, 2006 12:12