December 18, 2006 Archive

Research | December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer. >>

Research | December 18, 2006

Search Marketing Costs Up

The cost to search marketers rose in Q3, according to new research from DoubleClick. Conversion rates also showed a slight increase. >>

Research | December 18, 2006

More Shoppers, Larger Bills Drive Online Sales

Online retail revenue is up this holiday season, driven by both more shoppers and more money spent per buyer. According to one study, more than $12.42 billion has been spent online this season. >>

Blogs & Content | December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the advertisers sponsoring the ad. >>

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