BizReport : December 5, 2006 Archive

December 5, 2006 Archive

Research | December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>

Email Marketing | December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Research | December 05, 2006

Hispanic Market Continues Growth

For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>

Internet | December 05, 2006

WebTrends Announces Purchase of Clickshift

Clickshift, the online ad optimization firm, has been purchased by web analytics provider WebTrends. >>

Email Marketing | December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates. >>

Domain Names | December 05, 2006

Second European Acquisition for ValueClick

California-based ValueClick Inc. has furthered its expansion into Europe by purchasing Shopping.net. >>