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BizReport : December 5, 2006 Archive
December 5, 2006 Archive
Research | December 05, 2006
Online Ad Spend Surging As Traditional Growth Slows
A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>
Email Marketing | December 05, 2006
Spam Blamed For Loss of Email Revenue
Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>
Research | December 05, 2006
Hispanic Market Continues Growth
For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>
Internet | December 05, 2006
WebTrends Announces Purchase of Clickshift
Clickshift, the online ad optimization firm, has been purchased by web analytics provider WebTrends. >>
Email Marketing | December 05, 2006
Contact Frequency Affects Click Through Rates
According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates. >>
Domain Names | December 05, 2006
Second European Acquisition for ValueClick
California-based ValueClick Inc. has furthered its expansion into Europe by purchasing Shopping.net. >>
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
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