Yahoo Deals with Vodafone

Online giant Yahoo has made a deal with Vodafone, a cell service provider, to be exclusive display advertising partners in the United Kingdom.

by Kristina Knight

“As the number of consumers accessing the Internet on their mobile devices continues to grow, Yahoo views innovation in mobile Internet services as key its future success,” said Marco Boerries, senior vice president at Yahoo (via DM News).

Seen in all of Vodafone’s content services, the advertising will emphasize opt-in services for customers who accept the ads.

"Vodafone customers that agree to accept carefully targeted graphical advertising on their mobile devices will have the opportunity to enjoy savings on certain services, which may eventually include mobile games, television and picture messages, and other services," said Boerries.

Yahoo began the testing of mobile advertising technology in the U.S. and U.K. earlier this year because of the increasing numbers of users accessing Internet services like local search and other platforms from their mobiles.

The latest numbers from Jupiter Research indicate that about 10% of U.S. mobile users browse the web on their phones, between 2% - 3% surf via phone at least five times each week. Yahoo is the second online search advertising provider, Google is ranked first.

Tags: mobile ads, mobile marketing, mobile search, mobile text messaging, Vodafone, Yahoo