Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : November 07, 2006
U.S. Web Future In Doubt?
Is the U.S. moving too slowly to capitalize on next generation Internet? That is the fear of approximately 86% of online experts. They say countries like China, India and several other Asian and European countries may be moving faster toward Internet Protocol version 6 (IPv6).
IPv6 is a new protocol that enables longer numerical web addresses which in turn tells URLs where to go. IPv6 is also expected to be a more secure way to transfer data, complete network transactions and also give a better mobile use of the web.
According to this article from CNN.com the Net currently has room for around 4.3 billion unique addresses. 1.2 billion of those are controlled by United States users. But, “In the new scheme, Web addresses will be made up of 128 bits of information, unlike the 32 bits used today, and a vastly greater number of addresses will be available.”
This will make it possible for every electronic device you own to have it’s own web address and to be controlled remotely.
Juniper Networks surveyed more than 1,000 experts in federal, state and local government about the new protocol. The slow rollout in the U.S. for IPv6 was the largest fear (70%) because it could affect the country’s technological leadership. National Security was the second highest worry (62%), and the slow start effecting U.S. Internet stability was the third highest worry (58%).
Tags: internet protocol version 6, IPv6
Subscribe to BizReport
Latest Headlines
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
- Marketers need to be mindful of mobile web
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.