Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : November 15, 2006
Travel Spending Going Online
Moving part of the advertising budget to online travel sites could help boost revenue in the future. That according to a new study from Jupiter Research that indicates online travel spending will rocket in the next few years.
The study, called US Travel Forecast 2006 to 2011, estimates that online travel spending will jump to more than $125 billion in 2011, which is more that double the amount that will be spent this year. Another surprising find is that 38% of all travel revenue will be earned online by 2011. The study estimates that higher fares and more flight travel will drive the increased spending. This year, online travel spending is expected to be $49 billion.
Diane Clarkson, analyst at JupiterResearch and lead author of the report said (via MarketingVOX), "Factors that will spur online spending are greater consumer wallet share, increasingly sophisticated products available online, and improved online compliance in business travel."
Hotel reservations are another change that will spark the increased online spending, according to the report. As more hoteliers create better online hubs, fewer customers will call in reservations, preferring instead to point and click their way to a reservation.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.