Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : November 27, 2006
Study: Search Impacts Offline Purchasing
A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher.
The study, Quantifying the Offline Impact of Search, shows that search accounts for 49% of all online purchases. Search also accounts for 42% of retail purchases made in brick-and-mortar stores. Searchers who conduct an online search up to 10 times each year spend an average of $1,789 annually online. Those who search more than 31 times each year spend about $2,943 annually online. Conversely, traditional retail transactions are about $2,219 for those who search 10 times or less each year. For those who search more than 31 times each year about $3,839 is spent offline.
How can online marketers benefit from these purchasing habits? By adding search marketing to your online advertising musts. Beginning a search campaign based on popular keywords for your products – from fishing tackle to workout gear – is almost certain to net a few conversions because search is influencing between 20% and 30% of all transactions made a brick-and-mortar retailers.
Tags: online shopping, online spending, search engines, search marketing
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.