Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Blogs & Content : November 01, 2006
Social Networking Ad Spend To Explode?
In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic.
Next year, advertising on social networking sites is expected to jump to more than $860 million; that is more than double the $350 million that will be spent on social network advertising in 2006, according to eMarketer. By 2010, social network advertising is expected to boom to more than $2 billion.
According to MarketingVOX the report called "Social Network Marketing: Ad Spending Update" indicates social networking giant MySpace will continue to dominate existing networking sites and will account for 60% of the U.S. ad spend in 2007. MySpace’s portion is expected to be about $525 million in 2007.
But there are still measures to be taken to ensure the ad dollars keep coming. Debra Williamson, eMarketer senior analyst and author of the report said (via MarketingVOX), "The longer existing social networks take to develop adequate ROI metrics, the bigger the opening for a next generation of networks that are built from the ground up to accommodate advertising.”
Worldwide, social network advertising is expected to reach $1.1 billion in 2007. That is up from $445 million in 2006. The forecast by 2010 is expected to be $2.8 billion worldwide.
Tags: MySpace, social network advertising, social networking
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.