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BizReport : Search Marketing : November 17, 2006

Search: Big Three Using Same Tool

Webmasters get ready, the three largest search engines are joining together to – hopefully – make search indexing simpler. The Big Three – Google, Yahoo and Microsoft – are joining together to provide a standard search protocol for marketers, publishers and website owners. The collaboration will allow websites to be easily indexed by search engines.

by Kristina Knight

Based at, the new protocol provides instructions for webmasters to install an XML file. That file will allow the engines to track website updates. Those using Google Sitemaps don’t need to change what they are doing because the maps will be indexed by Yahoo and Microsoft, according to TechCrunch. Any search engine can use the protocol through a creative commons license.

"We thought it would be great for publishers and webmasters to be able to submit their content in one format for all the different search engines," said Tim Mayer, director of product management at Yahoo Search (via MarketingVOX).

The Big Three are encouraging smaller search engines to adopt the universal protocol; however, adoption of the platform doesn’t guarantee any pages will be included in an index. Instead the manual submission process merely supplements the engines' web crawling abilities.

Tags: Google, Microsoft, search engines, search marketing, Yahoo

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  • Nearly 18 months ago Dydacomp developed one click sitemap generation for its SiteLINK ecommerce platform specifically for submission to Google. Now, with the announcement that Google, Yahoo! and Microsoft will all be adopting the same Sitemaps 0.90 software protocol, SiteLINK’s functionality will make search engine submission faster and easier than ever.

    Check out the full press release at



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