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BizReport : Ecommerce archives : November 21, 2006

Nissan and Microsoft Extend Online Ad Deal

Nissan broadens its online presence by extending its online ad deal with Microsoft.

by Helen Leggatt

Nissan has forged a comprehensive relationship with Microsoft through the software company's Digital Advertising Solutions (DAS) program. The deal gives Nissan a broader presence in Microsoft portals and platforms.

It also gives Nissan access to Microsoft’s brain trust to develop unique marketing and advertising programs. According to Microsoft, the MSN network alone reaches some 465 million consumers worldwide monthly.

The partnership will give the car manufacturer access to Microsoft's content developers and strategists, who will help them to reach their target consumers.

“Through our partnership with MSN and Microsoft, we'll be able to understand what our customers want, how they want it, and in what ways they interact with our brands and nameplates,” said Jan Thompson, Vice President of Marketing, Nissan North America.

Nissan will also benefit from targeted marketing channels like search advertising on Microsoft adCenter, behavioral targeting, and pilot advertising programs within Windows Mobile and Office Live. Nissan dealerships will be highlighted in Live Local maps.

Tags: automobile industry, Microsoft, online marketing, search marketing, targeted marketing

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