NameMedia Purchases Afternic

Domain reseller Afternic and NameMedia are now one in the same. NameMedia, the industry leader in Direct Search and Premium Domain Name Sales bought Afternic Tuesday.

by Kristina Knight

“The Afternic acquisition advances our leadership position in creating an efficient marketplace for small and medium businesses to acquire domain names and insure a compelling digital identity,” said Pete Lamson, the Senior Vice President for NameMedia’s marketplace business in a statement.

Afternic joins BuyDomains in the NameMedia family. Insiders say the acquisition makes NameMedia the leading platform for the domain after-market. With more than 1.8 million domains, Afternic is a good buy for NameMedia. They also offer domain name appraisal, purchasing assistance teams, escrow services and advertising platforms for domain owners. The buyout should create a steady following for NameMedia.

Terms of the deal have not been disclosed. However, Roger and Michael Collins, Afternic’s executive team, will stay on with the company.

“We are excited by our new association with NameMedia and BuyDomains,” said Roger Collins, Afternic’s General Manager in a prepared statement. “NameMedia is the fastest growing and best managed company in our industry. Our combined offerings, along with planned future products and services, will offer many benefits to our shared customers”.

Both the Afternic and BuyDomains brands and trading platforms will continue. Afternic will retain their Florida headquarters.