Men Prefer Clicks to Bricks

This is just one of the findings of a recent publication (7 Nov) by the British Council of Shopping Centres (BCSC). It forms part of the BCSC’s Future of Retail Property research project which covers topics such as consumer patterns, Silver Shoppers – consumers over 55 and the future of brands.

“Men find it much more convenient and cost efficient to shop on the internet than in shopping places and envisage that in future they will do more of their shopping on the internet,” says the report.

Unlike women, men just don’t understand retail therapy. For them, browsing the malls just isn’t enjoyable. The internet offers them the convenience, choice and time-saving elements that men are looking for in a shopping experience.

“Women were at the opposite end of the spectrum compared with men when it came to their future intentions. They were certainly not planning to do more shopping online, nor did they think it was more convenient to shop online,” says the report.

The BCSC estimate that half of British adults will spend 40 hours doing their Christmas shopping and that online this would take just 10 hours.

To purchase the full report, or to read a free summary, visit the BCSC website.

Tags: online retailing