Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : November 14, 2006
Buick Uses Tiger Woods in Viral Marketing Video
What do you get if you combine Tiger Woods with the 2008 Buick Enclave crossover and a shaky camera angle? An obvious attempt at viral marketing.
Buick posted the 1 minute video on YouTube last Thursday and to date it has received just over 14,000 hits but only provoked comments from 25 users. “Fake!” say several users. “Very weak attempt at viral marketing,” says another.
The video, shot with a shaky camera angle, gives viewers a mere glance at Buick’s 2008 Enclave crossover as it depicts Woods and the production team filming the car ad. "Everything about the [audio drop] creates style. I don't know about you, but I've never seen anything like it on the road," says Wood as he admires the car.
"Conquest on the golf course is my game," Woods says as he’s cut short by a flatulent plane passing overhead. Woods and the production team giggle.
"Excuse me," remarks Wood after which the video ends abruptly as a security guard spots the camera and tries to grab the camera.
"The goal was to get people talking, not just on YouTube but on the auto blogs," said Dave Darovitz, Buick's communications manager. "We engineered the spot on the PR side and worked with marketing to create this disruptive approach to get the word out about the Enclave and to get Tiger involved."
Tags: failure, viral marketing, YouTube
Subscribe to BizReport
Latest Headlines
- Multi-channel retailers holding back online
- Online consumer magazines experience rise in traffic
- comScore: Indian search market study released
- AdBrite, Kenshoo Search pairing gives search marketers more options
- Tremor: Content is the key for pre-roll video ROI
- MeetingWave makes social networking social
- Most popular young adult sites in UK finance focused
- OPA: Consumers act on local media ads
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.