BizReport : November 28, 2006 Archive

November 28, 2006 Archive

Advertising | November 28, 2006

Merck Moving More Ads Online

Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. This in an effort to better market pharmaceuticals to new customers. >>

Research | November 28, 2006

Car Dealers To Increase ’07 Ad Spend

A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. >>

Trends & Ideas | November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu Star-Bulletin, to provide power job listings. >>

Internet | November 28, 2006

Traditional Television Turns Brits Online

A recent British survey indicates that online television and video is gaining ground over traditional television. >>

E-commerce | November 28, 2006

Security Shake Up Needed to Increase Consumer Confidence in E-commerce

According to a new survey, security concerns are adversely affecting sales via e-commerce and email marketing. >>