BizReport : November 27, 2006 Archive

November 27, 2006 Archive

Advertising | November 27, 2006

H&M´s New Ad with Emanuelle Béart Too Sexy for Swedes

H&M is launching a new lingerie campaign across 24 countries. Billboards are portraying a French actress Emanuelle Béart, known from Mission Impossible, reclining on a bed in her underwear. The ad is calling on viewers to see the “full story tonight”. The full story can be seen either on TV or online. >>

Research | November 27, 2006

MMA: Restrict Ads to Kids

This morning, revised mobile industry advertising guidelines were released from the Mobile Marketing Association. Among the changes are new rules on marketing to children. >>

Search Marketing | November 27, 2006

Study: Search Impacts Offline Purchasing

A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>

Research | November 27, 2006

Gamers Flocking to Fantasy Sites

Despite the United States Congress changes to online gambling, gamers are flocking to fantasy sports websites. According to the latest rankings, more than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming sites. Free sites seem to be gaining popularity faster than pay sites. >>

Trends & Ideas | November 27, 2006

Break.com Gives Contributors a Pay Rise

As user-generated content (UGC) sites increase in popularity, some websites are paying good money for content. >>

Ecommerce | November 27, 2006

Heavy Traffic Weighs Down Wal-Mart Website

Wal-Mart’s website suffered from visitor overload on Black Friday, causing it to shut its virtual doors for a large portion of the day. >>

Ecommerce | November 27, 2006

Black Friday Shoppers Head for eBay

The auction site topped the list of Black Friday online shopping destinations with 7.5 million unique visitors. >>