BizReport : November 22, 2006 Archive

November 22, 2006 Archive

Mobile Marketing | November 22, 2006

Behaviorally Targeting Mobile Users

Mobile service providers in the United States are preparing for a new roll-out of a tool that takes behavioral marketing to the next level. The tool will identify users by demographic – age, sex, region – and also by past behavior. >>

Research | November 22, 2006

Life Impacts Online Behaviors

Think all you have to do to increase conversions is to have a behaviorally targeted online campaign? Think again. According to new research from BIGresearch, marketers also need to know what is happening with consumers. >>

Advertising | November 22, 2006

Ford Driving to Digital

In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders. >>

Email Marketing | November 22, 2006

What Price an Email Address?

A new email forwarding service will enable users to charge a fee for access to their inboxes. >>

Email Marketing | November 22, 2006

The Masses Get Email on the Go

This Thanksgiving, European startup Berggi will launch an email and IM service in US and Spain for those with even the most basic of mobile phones. >>

Advertising | November 22, 2006

Newspapers with Online Presence See Web Revenue Rise

The Newspaper Association of America (NAA) reports that ad revenue from newspapers with websites continues to grow in Q3, compared to the same period in 2005. >>