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BizReport : November 16, 2006 Archive

November 16, 2006 Archive

Research | November 16, 2006

Study: Follow Product Placement With Ad

Want a better return on your product placement buck? According to a new study, more television viewers will remember your placement if it’s followed by an ad in the next commercial break. >>

Search Marketing | November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Research | November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Search Marketing | November 16, 2006

Meet Ms. Dewey, the New Face of MSN

Ms. Dewey may be an avatar, but she is beautiful, witty and a little quirky. She’s the eye-pleasing front end of a new search interface from MSN. >>

Ecommerce | November 16, 2006

Internet Valuable Research Tool for Holiday Shoppers

The internet will be a key tool for holiday shoppers this year, according to the National Retail Federation’s (NRF) 2006 Holiday Consumer Intentions and Actions Survey carried out in October. >>