November 14, 2006 Archive

Search Marketing | November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Research | November 14, 2006

Online Ad Spend Tops $4B in Q3

According to the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers, advertising revenue on the Internet in the third quarter has topped $4 billion. That is a new record level for online advertising. >>

Search Marketing | November 14, 2006

Search Marketers to Follow Google Offline?

The line between traditional and online advertising is beginning to blur. With Google’s announcement last week that they would begin advertising in newspapers and radio, other search marketers could be keying in to a new trend. >>

Viral Marketing | November 14, 2006

Buick Uses Tiger Woods in Viral Marketing Video

What do you get if you combine Tiger Woods with the 2008 Buick Enclave crossover and a shaky camera angle? An obvious attempt at viral marketing. >>

E-commerce | November 14, 2006

eBay in PS3 Pre-Sales Rush

eBay could be the top retailer of video consoles for the coming holidays, says a Lazard Capital Markets analyst. >>

Advertising | November 14, 2006

Google Suggests Free Phones in Exchange for Ads

Google CEO, Eric Schmidt, suggests that mobile phones should be provided to users at no charge. >>

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